Mar 4

Make Good Marketing: Why Analytics Matter

Do you know what you clients expect, need, want and desire? Google Analytics knows.

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November 2020 Print

From the President

Well…we didn’t wake up with final election results. For some, or most of you, that can create feelings of anxiety, stress, exhaustion, and more.

But, the sun still rose, the birds are still chirping, and my son still wanted me to read him a Star Wars book this morning. If you’re feeling anxious, know that there are little pieces of joy all around you. You just have to look for them.

Over the past month, the Greater Cincinnati SMPS board has set out to check in on its members. Each of our members either has or will be receiving a call from someone on the board—checking in, seeing how you’re doing personally and professionally, and asking how we can continue to support YOU. It’s a difficult time to connect since we can’t be together safely yet. Instead, we continue to search for ways to lean on and support each other. If you haven’t heard from one of us, you will. If you haven’t had a chance to call us back, we’d love to catch up over a quick chat to hear how you’re doing.

I hope you can cut through all the noise today, and find a little joy.

Melanie Pliskin, CPSM
President, Greater Cincinnati SMPS
Marketing Coordinator, GBBN

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Calendar of Events

Then What Happened? How To Create A “Lessons Learned” Story

November 12, 2020
4:00 PM to 5:00 PM


It’s inevitable. Whether it’s in the “invitation to the shortlist” questions or in the Q&A portion of the interview, a client is bound to ask about “lessons learned.” 



Trends In Healthcare With Bon Secours Mercy Health

November 19, 2020
1:30 PM to 3:00 PM


Hear from the Healthcare real estate development experts at Mercy Health


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Congratulations to GCSMPS Member Adrienne Ruebusch with Miller-Valentine Group who recently accepted invitation into Cincinnati Business Courier Leadership Trust. Members are selected based on the depth and diversity of their experience as sales leaders.

Do you have a win you'd like to share with the world? Email Communications Chair Kate Elliott at [email protected]

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New and Renewed Members

Welcome to our newest members:

  • Julie Patel 
  • Kevin Johnson
  • Grace Spencer
  • Lexie Vogt

And thanks to members who recently renewed their membership:

  • Jan Barnhorst
  • Peggy Cook

Worried about your upcoming renewal, due to COVID hardships? SMPS HQ has extended the grace period for all members to 130 days, from 70. Reach out to Membership Chair Paul Moran [email protected] with any questions. 

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CPSM Study Group

CPSM Study Group - Free Information Session

January 06, 2021
4:45 PM to 6:00 PM


Your marketing skills are vital to the lifeline of your firm. Every day you further your company’s growth by identifying new project opportunities, developing business relationships, and getting your company’s name in front of prospective clients. That’s your job as a professional services marketer. SMPS, the recognized leader in education and information for marketing professional services, offers a credential that recognizes the marketing expertise you have achieved: Certified Professional Services Marketer (CPSM).

Attend this free CPSM Study Group Information Session with an introduction to CPSM and study tips!


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Breakthrough Series

Master This: Digital Readiness

In our three-part workshop led by digital marketing expert, Tim Asimos, you’ll learn ways to engage clients and win projects in our new virtual world.
On-demand access is included.
3.0 CEUs


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