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Make Good Marketing: Why Analytics Matter

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June 2020 Print

From the President

Good afternoon, All,

This week leaves us all with a heavy heart as we reckon with systemic injustice. There is a little that I can say that was not already said best by our SMPS President, Melissa Lutz. So I will repeat her words here:

"We share in the pain, sadness, and countless other emotions that our members are experiencing. Now is the time for us to be present and stand alongside one another.
We acknowledge the inequality and social injustice that persists.
Now is unimaginably difficult for many of us. There has never been a better time to show empathy—to reach out to a client, coworker, or colleague—and simply listen.
The leadership that our members exemplify within their firms now and in the future has the power to greatly impact our industries and communities.

We encourage everyone to engage in the necessary conversations to help move us forward. We are committed to being part of the solution."

Locally, the GCSMPS Chapter is currently working to create educational opportunities for our members to learn how we can be the change we want to see in the workplace. We will share more details as they are confirmed.
 We stand beside you.

Jen Sturges, CPSM

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Calendar of Events

June 24, 2020
3:00 PM to 5:00 PM

Zoom - Online Virtual Project Tour

Join us for a virtual tour of the historic Ingalls Building renovation!


August 27, 2020
4:00 PM to 5:30 PM


Join Us To Celebrate Another Successful GCSMPS Year!


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New and Renewed Members

Welcome to new members, and thank you to current members who recently renewed their membership. 

New Members

  • Laura Helbling, Viox & Viox, Inc.
  • Nicki Verlin, Tim O’Neil & Associates



  • Kate Elliott, HGC Group of Companies
  • Ali Hubbard, HGC Group of Companies

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Build Business

In April, SMPS HQ asked for feedback from members about keeping Build Business in August or moving it to the fall. Based on survey results and the venue’s capacity restrictions for August, a change has been made.
Build Business 2020 will now be held from October 8–10, 2020, in Austin, TX.  


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Webinar: Get Your Firm Ready for Generation Z

Gen Z is emerging in the workforce, and they’re becoming business influencers and decision-makers. Learn more about how they’ll impact your firm’s business and culture moving forward. 
Access to the on-demand recording is included.
1.5 CEUs


Webinar: Your Marketing Plan as Your Communications Foundation

A good strategy is behind all great communications efforts. In July’s webinar, our presenter will uncover key steps to help you plan, measure, reach, and exceed your firm’s goals.
Access to the on-demand recording is included.
1.5 CEUs


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Help others Dress for Success

Dress for Success: Postponed

In light of the current health situation across the country, we have decided to postpone our Dress for Success indefinitely.

Those who have been impacted by COVID-19 will need our help more than ever once the workforce returns to normal so we encourage you to continue cleaning our your closet to help those in need! Keep an eye out later in the year for upcoming donation dates.

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