Then What Happened? How to Create a “Lessons Learned” Story

November 12, 2020
4:00 PM - 5:00 PM


Tell me a story.

This session will be a joint program with the SMPS Northeast Ohio Chapter!

It’s inevitable. Whether it’s in the “invitation to the shortlist” questions or in the Q&A portion of the interview, a client is bound to ask about “lessons learned.” 

Answering that question with a real-life story has so much more power than a generic, blah-blah statement. Clients are looking for ways to get to know your team and to learn how they problem-solve. A story is the perfect way to do that; it’s memorable long after the charts and stats and graphs have faded from memory.

Learning Objective:

In this interactive workshop, we’ll explore two short story-structure examples. Using one of those structures, you’ll create your own “Lessons Learned” story and, in the process, learn how to help your team craft stories about their own experiences that not only answer the question but let their personalities and smarts shine through.

Speaker Bio:

Judy Straalsund 
Freedom Finder with Graceworks,

Judy has served firms ranging from HOK and Skanska to Hewlett Packard and the Portable Sanitation Association (i.e., the “Porta-Potty” folks) for more than 20 years. Providing creative solutions for a variety of programs, Judy is a dynamic combination of experienced presentation coach, corporate trainer, artistic director, and mountaineering guide. She’s a born leader who helps people achieve their best.

Based in Portland, Oregon, Judy also heads up our Gracewriting® Division. A published author and playwright, Judy is a master storyteller who also provides copyediting and quality assurance services for firms like Kodak, Nike and Intel. To top it off, she’s a trained practitioner of Whole Brain® Thinking and would love to talk with you about writing proposals with your whole brain!

Judy is geeky about everything from prepositions and punctuation to persuasive writing and corporate presentations. She’d love to help you find your inner geek too!

4 pm - Program Promptly Begins



$10.00 Member Ticket

$20.00 Guest Ticket
$30.00 after 12:00 am November 12