Innovating Inside the Box

February 06, 2020
2:30 PM - 5:00 PM

Messer Construction Co.
643 W. Court St.
Cincinnati, OH 45203

The traditional view of creativity is that it is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative. That you should start with a problem and then “brainstorm” ideas without restraint until you find a solution. That you should “go wild” making analogies to things that have nothing to do with your products, services or processes. That straying as far afield as possible will help you come up with a breakthrough idea.

In reality, the opposite is true. More innovation – and better and quicker innovation – happens when you work inside your familiar world (yes, inside the box) using five thinking tools that channel your ideation for you. Systematic Inventive Thinking allows you to harness patterns mankind has used for thousands of years. Drew leads participants to their “innovation epiphany” so they know what it feels like to innovate in a systematic way. 

Speaker Info: 

Drew Boyd
University of Cincinnati Associate Professor
Marketing & Innovation

Drew Boyd, a 30-year industry veteran, brings a wealth of experience and success to his work in innovation. He served as a marketing executive for 17 years at Johnson & Johnson, one of the most admired and innovative companies in the world. As director of Marketing Mastery at J&J, he created and led an internal marketing university that taught executives the skills of innovation, strategy and persuasion. Today, Drew trains, consults, and speaks widely in the fields of innovation, persuasion, and social media. He is an associate professor of Marketing and Innovation at the University of Cincinnati and is working in conjunction with university administration on advancing Systematic Inventive Thinking across the university campus. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy Business. Drew is also the co-author of the “Inside the Box: A Proven System for Creativity and Breakthrough Results.” 

Get a sneak peek into how Drew will teach us how to think inside the box

2:30 pm - 3:00 pm - Registration and Networking
3:00 pm - 5:00 pm - Innovating Inside the Box



$15.00 Member Ticket
$25.00 after 12:00 pm February 6

$35.00 Guest Ticket
$45.00 after 12:00 pm February 6