The Power of Story: A Guide to Better Business Stories

    March 27, 2019
    3:30 PM - 6:00 PM
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    The power of STORY - A Guide to Better Business Stories

    More than ever, there is one thing that truly separates many brands and companies today - that one thing is STORY. It’s no longer just what people buy, it’s what they buy into. When it comes to connecting, teaching, influencing, and inspiring others, a story will make whatever you say more impactful.

    Nationally recognized storyteller, story trainer and recent author, Shane Meeker, knows the challenges that businesses and brands experience as they try to stand out in a crowded marketplace. After years of research and study in the film industry he created a way to take his favorite movies, books and TV shows and apply their story methods to the branding world. In fact, he often tells audiences that you can solve almost any business problem with what works in Star Wars (don’t worry, he will explain how).

    After the presentation, Shane Meeker will be available for a Book Signing of StoryMethos. His book will be available to purchase for $20. Cash or credit payment available at the event.

    CPSM's will receive 1.5 CEUs for attending this event.

    3:30 pm - Registration and Announcements
    4:00 pm - Program Promptly Begins
    5:30 pm - Networking and Book Signing with Shane Meeker

    Members: $15
    Guests: $35

    Attendees who register after 5:00 pm on March 22 will be charged a $10 late fee.

    Meet the Presenter

    Shane Meeker is a 22-year veteran at Procter & Gamble where he is the Corporate Storyteller & Company Historian. Outside of P&G he has been presenting his StoryMythos content for over 10 years at companies and conferences across the globe from Amsterdam to Australia. Shane has been a keynote speaker at great companies like Walt Disney, FedEx, Whirlpool, Ford, Starwood Hotels, USAA, Anheuser Busch, Columbia Sportswear and Exxon Mobil. He has been featured in numerous books, online articles and interviews discussing how story can be used as a strategic, inspirational and executional tool. He has become a keynote favorite for many of his clients who often invite him back for numerous events.

    Learn more about Shane on his website:


    $35.00 Guest Ticket
    $45.00 after 5:00 pm March 22

    $15.00 Member Ticket
    $25.00 after 5:00 pm March 22