Growing Multiple Relationships To Support Business Development and Repeat Business
THANK YOU TO OUR ANNUAL SPONSORS
Fall Tour | Cellarman's Tour, Brewery Heritage Trail
GCSMPS has teamed with the The Brewery District Community Urban Redevelopment Corporation (BDCURC) to bring you a spectacular tour of our rich brewing history. Guests will be able to enjoy the Cellarman's Tour.
Starting at the Christian Moerlein Malthouse Tap Room, THE CELLARMEN'S TOUR shares the stories of several historic Cincinnati breweries as well as Cincinnati’s past and present brewing traditions. We begin with the men who built and worked in nineteenth century breweries, exploring dangerous working conditions, grueling hours, and the growing divide between the workers who made the beer and the “Beer Barons” who built fortunes by producing America’s best brews. Guests emerge from a trip deep into the subterranean lagering cellars and tunnels of the Schmidt Brothers / Crown Brewery with an understanding of how technology and bottled beer started to change the way we drank in the 1900s.
We will then head back Christian Moerlein Malthouse for a few beers - first round on us!
We will also learn about the Brewery Heritage Trail, an exciting project spearheaded by BDCURC.
***This event is limited to 40 guests, we will close registration once we reach 40. Due to the nature of the event, there are no walk-ins for the tour, but all guests are welcome to meet for a drink at happy hour.
3:30-4:00 | Guests arrive/register at the Christian Moerlein Malthouse Tap Room
4:00-5:00 | Tour Begins
5:15 -6:00 | Happy Hour!
For any questions on this program or registration, please contact Meg Mueller @ firstname.lastname@example.org or513.233.7081.
Additional Program Sponsorships are available. Contact: Karen Holtman @ email@example.com
October 19, 2017
3:30 PM - 6:00 PM
Christian Moerlein Malthouse Tap Room
1621 Moore Street
Cincinnati, OH 45202
Survey Says: How to Implement a Survey on a Budget
How to Get A Pulse On Your Clients' Satisfaction.
In this session, attendees will discover how to launch perception and client surveying with limited in-house resources. Insights and research expert Scott Aaron of i4i Research LLC will present ways to leverage customer insights that lead to direct business results. And SMPS Cincinnati past president Amanda Roehl of The Kleingers Group will reveal how she has implemented surveying on behalf of her organization, and the tangible business changes that were implemented after studying the survey data.
3:30 pm | Networking and Registration
4 - 5PM | Program
Scott Aaron, principal, i4i Research LLC
Scott Aaron is the Principal of i4i Research LLC, an insight consulting firm that helps its clients discover and leverage consumer or customer insights to improve and grow their businesses.
Scott is the former Consumer Insight leader at Luxottica Retail, where he spent 9 years. Luxottica Retail is known for its industry-leading eyewear and sunglass retailing brands: LensCrafters, Pearle Vision, Sunglass Hut, Ilori, and Target Optical. Scott’s team was responsible for all consumer research in this multi-brand retailer with over 4,500 stores, and revenues well into the billions of dollars. Key projects included market segmentation, customer journey mapping, retail and web customer experience measurement, as well as insight development to drive communication & brand strategy.
Amanda Roehl, marketing manager, The Kleingers Group
Amanda brings over 14 years of marketing experience in the A/E/C marketplace, with more than 20 years within the industry itself. Serving as Marketing Manager at The Kleingers Group, she works with the business development team and group leaders across 12 markets to strategize, create, manage and implement a wide-range of marketing communications. These messages focus on the company’s features, benefits and core values that it brings to its clients. For three years, Amanda and the team at Kleingers have set forth to create an award-winning client experience through the implementation of regular client surveys. With an 87% response rate, the surveys offer insights to both client satisfaction and issues that may arise during a project. The surveys are performed at various intervals during a project’s lifespan. The results offer both positive feedback that can be used to craft marketing messages and constructive criticism that can be addressed immediately, potentially saving a client relationship. The survey tool and responses have proven valuable to not only technical staff, but our marketing messages as well. Amanda will reveal how Kleingers has made tangible business changes to their client experience through analyzing survey data results.
Online registration closes at 5PM on October 24. Anyone (including members) wishing to register after this cutoff date will be charged the walk-in rate. Thank you for understanding.
For any questions on this program or registration, please contact Katy Crossen @ firstname.lastname@example.org or 513.233.7081.
$0.00 Member Ticket
$20.00 Guest Ticket
$30.00 after 05:00 pm October 24
October 25, 2017
3:30 PM - 5:30 PM
643 W. Court St.
Cincinnati, OH 45203
WHAT IS THE SMPS FOUNDATION?
The SMPS Foundation is a not-for-profit 501 (c (3) organization established by the Society in 1992 to deliver research, marketing intelligence and expert analysis to inspire success and improve bottom line results for AEC Firms. We will help your firm to transform your business through marketing leadership. The SMPS Foundation is continuously investigating new topics to add to our toolbox as a resource for SMPS members and their firms. Our most current research project is: Understanding the Neuroscience Behind Decision-Making and How It Can Be Applied to Marketing and Business Development.
Thanks to our SMPS members, member firms, chapters, and regional conferences, we were able to raise more than $40,000 this past fiscal year to fund this research project. We still need your help, though, to continue to raise funds so that we can deliver top notch research to you.
If you’re able to help, there are several ways to make a donation:
Text2Give: To participate, text “Give 25” (to give $25, but you can enter any amount) to 703-991-6181 and follow the prompts. You do not need to include the $ character.
Check the Box: When you receive your annual SMPS membership dues renewal, simply check the box to give to the SMPS Foundation.
Donate online: Visit the SMPS Foundation webpage and support the foundation by making a donation.
Do you and other firm leaders have a burning issue or topic that we can research for you so that your clients can help their clients be successful? If so, please reach out to Melissa Lutz, SMPS Greater Cincinnati Chapter Past-President and this years’ SMPS Foundation President.
On September 21 GCSMPS and Megen Construction’s Tim Sharp collaborated to create an unforgettable real-life simulation for the students in DAAP’s Professional Practice and Ethics Course. In their first session, using real RFP/Qs from recent local projects, the students (split into 7 groups), were asked to create a presentation for a final design team selection process. GCSMPS members were invited to serve as the selection committee for mock shortlist interviews. This type of community involvement helps us inch closer to our goal for the Student Education Program (STEP); “… to introduce and prepare the next generation of architects, engineers, and construction managers to the marketing and business development side of the industry, helping students be prepared to contribute sooner to these efforts within their firms”.
Congratulations to Lisa Koressel. Her name was selected from the membership survey response as the winner of the $50 Amazon Gift Card.
We want to extend a warm welcome to our newest Greater Cincinnati SMPS members and a special thank you to our members who have recently renewed their membership.
- Katherine Crossen - Al. Neyer
- Chelsea Curry - M+A Architects
- Meg Mueller - Schaefer
- Melanie Pliskin - GBBN Architects
- Deena Turnbull - Heapy Engineering
Every month SMPS HQ offers unique learning opportunities for all the members. This month's free webinar is:
Editing 201: I Ran Spellcheck, Now What?
For our October webinar, we’ll take your editing to the next level by focusing on rewriting and revising text. Using real-life examples from your proposals, reports, and marketing materials, we’ll employ editing best practices to make the content clearer and more cohesive and concise. But editing isn’t just about cutting and deleting—it’s also knowing when a conversation with your author is better than sending comments through tracked changes. To help, we’ll discuss conversation starters for thoughtfully and sensitively working with authors.
Tuesday, October 17
2–3:30 p.m. EST/1 p.m.
You can find more information here.
Once again GCSMPS will partner with Dress for Success and the Brighton Center. Through donations our business attire donations, we can help individuals as they begin their journey toward economic independence. This year we are inviting representatives from these organizations to the chapter Holiday Party and the Annual Meeting to accept donations from members. Please bring donations to these two events only. For more information, contact Jen Sturges at email@example.com